Good design is an essential in today’s marketplace whether you’re creating objet d’art, industrial tools, furniture or websites. Thankfully the Web 2.0 trend is pushing clean and functional design to new heights. Read here the learned opinions of 15 of the best designers in their respective disciplines and glean the essential elements that they all share in their appreciation and execution of transcendent design.
| Everywhere you look today — from buildings and landscapes, to commercial products and public services, to Web sites and print products — design has taken on new meaning. Design isn’t just about decoration; it’s a critical component of how we communicate, collaborate, and compete. But behind the “look and feel” of any good design are a host of carefully conceived principles: fundamental propositions that define the essence of the design. The trick for all businesspeople today is to learn those underlying rules — to think like designers. With that in mind, Fast Company asked 15 top designers — creators of buildings, furniture, products, Web sites, costumes, and labels — to deconstruct something that exemplifies great design to them. More important, we asked them to tell us what we can |
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