Ten Low-Cost Ways to Promote Your Business

All small business owners know the challenges of keeping their business in the eyes of the buying public. I thought I would share this excellent article detailing ten ways to do just that without going broke!

clipped from sbinfocanada.about.com Business promotion is to running a successful business as practicing scales is to playing the piano well; it may not be a thrilling activity in itself, but you just have to do it! You should spend at least an hour a day on business promotion or planning how to promote your business (and more is better, if you can fit the time in)!You promote your business by getting the word out. The first axiom of business promotion is that

Basic Definitions: Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales

I found this to be a concise but clear little set of definitions to help explain these often elusive terms.

clipped from www.managementhelp.org It’s easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different — but similar activities. Some basic definitions are provided below. A short example is also provided hopefully to help make the terms more clear to the reader. One Definition of Advertising Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be